Now that Twitter has gone along the route of hiring someone to come up with their business model, I might as well give mine. I’ve broken my ideas down into four main parts organized from most important/profitable/realizable to least.
Twitter Enteprise
- The benefits of microblogging has been known to corporate intranets for a while now and their success was only solidified by Yammer winning TechCrunch50. I am sure that Twitter has known of Yammer and microblogging for corporations already however any reasons for deciding against this commercial development should be relooked at. Yammer has shown a working business model, though they are still small and have an even smaller name, two things that Twitter does not suffer from. Google’s first source of revenue was selling search to corporate intranets, this industry has not changed as an area ripe for innovation.
Real Time Feed / Status Updates for Communities
- Twitter can provide a ”status update and news feed in a box” feature to community sites. Facebook has already shown success in their status updating and news feed features (albeit after tweaking) and other smaller communities will be looking to implement similar competing services. This same idea was done by Meebo when Facebook implementing chat. Meebo created a instant messenging in a box service for communities become the defacto solution. Twitter can take this route as well.
Twitter News
- CNN has already shown they trust Twitter and the value it brings to their newsroom. Speaking with CNN and other newsrooms would show what they might want in a seperate Twitter for the newsroom. By learning what features they value a commercial service can be created.
Twitter Content
- Twitter produces incredible amounts of information that can be organized in to popular destination sites. Probably the best type of site would be ones focusing on an individual such as a celebrity or sports star. The point is to create pageviews on sites controlled by Twitter that can generate ad revenue.
These are my ideas, any one have others?
